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Jeffrey Bu

Jeffrey Bu

Founder & CEO

Jeffrey Bu is the Founder and CEO of Fokca, bringing with him a strong educational background in mechanical automation and extensive work experience. Prior to establishing Fokca, Jeffrey worked as a mechanical engineer at Pilkington, a subsidiary of the NSG Group. During his tenure, he collaborated closely with the company's Chief Engineer, Antonio Bonifazi, and gained valuable industry experience and knowledge.


As the CEO of Fokca, Jeffrey is responsible for leading the entire organization and setting strategic directions and goals. He works closely with other senior executives to ensure the long-term sustainable growth of the company. With his rigorous, prompt, and highly responsible leadership style, Jeffrey makes wise decisions and takes swift actions in the fiercely competitive market.


Jeffrey always places the customer at the center and prioritizes their needs and interests. He firmly believes that considering customer interests as the highest value and pursuit for both the company and individuals is the key to achieving enduring success. He is committed to establishing close partnerships with customers, understanding their needs, and providing excellent solutions.


His vision is to establish Fokca as a world-class brand in the hose industry. With confidence in the company's future, Jeffrey has developed clear plans and strategies to ensure continuous growth and innovation. He will continue to lead the team, leveraging his leadership abilities, values, and sense of mission to drive the company forward, striving for excellence and success, and delivering the highest quality products and services to customers.

Antonio Bonifazi

Antonio Bonifazi

Chief Engineer & Technical Consultant

Antonio Bonifazi is an experienced Italian senior mechanical engineer. With a profound technical background in mechanical engineering, he is proficient in multiple languages including Italian, English, Spanish, and Russian. Antonio previously worked as a mechanical engineer at Argiro Group in Italy, gaining extensive practical experience and professional knowledge. In 2006, Mr. Bonifazi and our CEO, Mr. Jeffrey Bu, worked together at Pilkington under the NSG Group in Japan, forging a deep friendship between them.


Invited by Jeffrey, Antonio Bonifazi assumed the role of Chief Engineer and Technical Consultant at Fokca. He has successfully resolved numerous technical challenges and provided practical solutions, ensuring robust quality assurance for the company's products. Antonio's work philosophy revolves around pursuing excellence in quality, paying attention to detail, and consistently prioritizing customer needs and satisfaction to deliver products and solutions of the highest standard. Additionally, he demonstrates an innovative spirit by continuously seeking new solutions and technological advancements, while driving process improvements and efficiency enhancements to deliver superior products and services to customers, ultimately creating enduring value for both the company and its clients.


With his professional competence and engineering mindset, Mr. Bonifazi has earned the respect and trust of his colleagues, making him an indispensable member of the Fokca team. Through his leadership and contributions, Fokca maintains a high level of technological innovation and product quality, winning the trust and satisfaction of its customers. Antonio's engineering spirit sets a commendable example for the company, propelling Fokca to a leading position in the industry.

Cissy Chen

Cissy Chen

SVP: Senior Vice President

Cissy is an experienced lady with outstanding decision-making, strategic thinking, and coordination skills. Prior to joining Fokca, she served as the Director of Marketing Operations at Sudiman Spain, where she gained profound industry knowledge and management expertise.


As the Senior Vice President at Fokca, Cissy plays a crucial role in shaping the company's strategic planning and decision-making. She is responsible for coordinating and managing various departments to ensure efficient operations aligned with the company's objectives. Additionally, she oversees the development and execution of the brand strategy, including brand positioning, communication, and image-building. Cissy always considers customer needs and market dynamics, providing valuable insights through market research and competitive analysis to guide brand positioning, product strategies, and marketing initiatives.


Guided by the company's vision and mission, Cissy drives innovation and change, fostering organizational growth and progress. She actively seeks opportunities to enhance business efficiency and quality, contributing to the company's success and sustainable development. With her exceptional leadership and coordination skills, Cissy plays an indispensable role in maintaining our competitive edge, achieving strategic goals, and delivering exceptional value and experie.

James Woo

James Woo

Production Manager

James Woo is an experienced production manager who has held positions such as technical supervisor and production supervisor at Airtac. He specializes in the production and manufacturing of flexible hoses, accumulating a wealth of work experience.


He is known for his meticulous work style, strong sense of responsibility, and deep product expertise and production management experience. Since taking on the role of production manager at Fokca, James has focused on improving production processes and organizational structures, implementing a series of measures to ensure the safety of employees, product quality, and on-time delivery.


As the production manager, James plays a vital role. He leads the team in implementing a range of improvement initiatives, including enhancing production processes and organizational structures, providing a solid guarantee for employee safety, product quality, and on-time delivery. He emphasizes teamwork and communication, actively promotes employee development and training, and strives to enhance production efficiency and quality standards.


James Woo consistently upholds the values of safety, quality, and on-time delivery. He has established a rigorous production management system and quality control measures to ensure that products meet high standards. With his exceptional leadership skills and professional qualities, he has earned the respect and reliance of the team. His work achievements have made significant contributions to the company's development and success, setting a positive example.

Peter Cheng

Peter Cheng

Quality Control Engineer

Peter Cheng is a Quality Control Engineer with a background in quality engineering education. He currently holds the position of Quality Control Engineer. He previously worked at SGS Shanghai Branch, where he was responsible for the testing and analysis of new plastics, and possesses a Level 1 testing qualification.


As a Quality Control Engineer, Peter's main responsibility is to ensure that products meet quality standards and specifications. He is responsible for developing and implementing quality control plans, conducting product inspections, testing, and data analysis to identify and rectify any issues that may impact product quality. He also oversees the quality during the production process and takes corrective measures to ensure products meet quality requirements. Additionally, he maintains communication with suppliers and customers, handling quality issues and considering improvement suggestions.


Since joining Fokca, Peter has developed a series of quality management systems, establishing quality strategies, standards, and procedures. He oversees the entire quality management process and works closely with other departments to ensure the company's products maintain a high level of quality. As an indispensable pillar of the Fokca team, his work plays a crucial role in providing reliable assurance for the company's product quality.

Antonio De Pasquale

Antonio De Pasquale

Responsabile delle vendite regionali in Italia

Antonio De Pasquale è un sales manager di origine tecnica ed è un italiano, pertanto è molto familiare con il mercato italiano. Possiede una profonda conoscenza dei prodotti e ha accumulato un'ampia esperienza nel campo delle vendite. La sua attitudine professionale nel servizio e le sue eccellenti performance gli hanno guadagnato l'apprezzamento di numerosi clienti.


Nel suo ruolo di sales manager per la regione italiana, si impegna a sviluppare ed attuare strategie di vendita efficienti. Attraverso un'analisi di mercato approfondita e una profonda comprensione delle esigenze dei clienti, è in grado di cogliere con precisione le tendenze e le opportunità di mercato, elaborando piani di vendita mirati. Egli pone particolare attenzione alla costruzione di solide relazioni commerciali con i potenziali clienti ed all'espansione attiva della rete clienti per raggiungere gli obiettivi di vendita.


Il signor De Pasquale si distingue nella gestione delle relazioni con i clienti. Ha stabilito rapporti di collaborazione a lungo termine con i clienti e mantiene una comunicazione e una collaborazione strette con loro. Grazie alla sua precisa comprensione delle esigenze dei clienti, fornisce soluzioni personalizzate e risponde tempestivamente alle richieste e ai feedback dei clienti.

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